Petroleum Green:
This shade of petroleum green combines the tranquility of blue with the revitalization of green. Psychologically, it is a color that symbolizes balance, safety, and renewal. Petroleum green conveys a sense of calm and stability, promoting a trustworthy and relaxing environment. For the veterinary clinic, this color reinforces the connection to nature and health, while also instilling confidence in both pets and their owners, creating a space of care and comfort.
Soft Green:
Green is traditionally associated with nature, growth, and renewal. This soft shade of green conveys a sense of balance, harmony, and healing. In a veterinary context, this color suggests health and well-being, reinforcing the clinic's mission to care for and promote the animals' welfare. It also helps create a relaxing and comforting atmosphere.
Warm Orange:
Orange is a vibrant and energetic color that symbolizes enthusiasm, warmth, and welcome. This specific shade of warm orange conveys vitality and joy, helping to create a positive emotional connection with clients. For a veterinary clinic, warm orange can evoke feelings of happiness and comfort, making the environment more friendly and inviting.
The creation process began with low-fidelity exploratory sketches aimed at capturing and representing, in a simple yet effective way, the figures of a dog and a cat. These initial ideas were meant to explore shapes, proportions, and the essence of each animal, seeking to establish a visual connection that would be easily recognizable while symbolizing the bond of care and affection between pets and their owners. From these initial sketches, the shapes and elements that would make up the visual identity were refined, ensuring that every detail reflected the mission and values of the veterinary clinic.
Selection of the main typography.
Typographic adjustments.
Grid adjustments.
LinkedIn:
linkedin.com/in/carlos-viana-da-silva/
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behance.net/alemaoviana
Instagram:
@alemaoviana
E-mail:
viana@escdesign.com.br
