1. Discover

Objective:

Explore the problem or opportunity by gathering information about users’ needs, stakeholders’ expectations, and the project context.

How I do this:

• Design Thinking: Tools such as empathy maps, interviews, and market analysis to gain a deep understanding of the scenario.
• Co-Design: I facilitate workshops with the team and stakeholders to engage everyone in exploring the problem.
• Agile Methods: I run quick cycles of data gathering and validation.

2. Define

Objective:

Synthesize the findings and turn raw data into actionable insights, defining the core challenge.

How I do this:

• Double Diamond Framework: I leverage both the divergence and convergence phases of the Double Diamond Framework—using the divergence phase to explore a wide range of possibilities and uncover insights, then employing the convergence phase to synthesize information and refine the core problem.
• Personas and Journey Maps: Based on research, representations of users and their friction points during the journey are identified.
• Active Methodologies: I promote collaborative analysis activities with the team to validate the problem.

3. Develop

Objective:

Generate innovative, tangible solutions, constantly iterating based on feedback.

How I do this:

• Fast Prototyping: I create rapid, validated prototypes to effectively analyze ideas.
• Co-Design: I use active methodologies to involve the team in generating ideas.
• Continuous Iteration: I apply iterative cycles with low- and high-fidelity prototypes to test and refine solutions.
• Agile Methods: I run short sprints to refine ideas based on user feedback

4. Deliver

Objective:

Refine and implement the solution, ensuring it is functional, efficient, and delivered with quality.

How I do this:

• Incremental Delivery: I use agile methods to release functional deliverables in stages, continuously validating them.
• High-Fidelity Prototyping: I produce detailed solutions ready for use or launch.
• Monitoring and Analysis: After delivery, I track performance metrics and collect feedback to ensure the project meets its objectives.

5. Impact Analysis

Objective:

Measure the project’s success and identify opportunities for improvement.

How I do this:

• Metric Collection: I analyze both quantitative and qualitative data to assess the solution’s impact.
• Personalized Reports: I provide post-project reports detailing outcomes and recommending improvements.
• Continuous Monitoring: I offer support for future adjustments as new needs arise.

Why my process works:

• Hybrid and Adaptable: It combines various approaches and tools, tailoring to each project's context.
• Human-Centered: It prioritizes understanding and addressing real user needs.
• Iterative and Agile: It allows for continuous adjustments and incremental deliveries, maximizing efficiency.
• Results-Oriented: I track metrics and analyze data to ensure a positive impact.
• Collaborative: It involves stakeholders and promotes co-creation at every stage.